"Guardian rolls out US website" - European Journalism Centre

In crossing lots of borders, media companies have to appreciate more - and play to - the differences between someone sitting at her or his computer in the US vs the UK, or any other country. It is surprising that it has taken so long to get this sort of thing started. Today, for the most part, only some of the served ads change depending on the country in which you find yourself, but seldome do you see a different page or different contents. It only seems logical that the closer you can position yourself to your customer, the better the relationship and the more loyal customer you are going to have.