Wednesday, October 14, 2009

"How The Huffington Post uses real-time testing to write better headlines" - Nieman Journalism Lab

Why don't they just let readers write the lede (first sentence) of the stories, too? Or allow readers to pick what subjects ought to be covered? Or which facts included or omitted?

Arianna HUFFINGTON and Eric HIPPEAU may get some questions on this at the Monaco Media Forum.

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